Properties on the Market are committed to ensuring that your privacy is protected. This Privacy Notice, explains how we will collect your personal data and how we use your personal data when you visit our website.
Properties on the Market trades under Spericle Limited whom are the data controllers in respect of the personal data processed when you visit our website. If you have any questions or concerns in relation to this Privacy Notice you can contact our Data Protection Officer at info@propertiesonthemarket.com or by writing to the Data Protection Officer, 65 High Street, Lincoln, LN5 8AD.
This privacy notice was last amended in June 2018. It supersedes any earlier version.
Third-party links
This website may include links to third party websites, plug-ins or applications which may allow third parties to collect or share your personal data. We are not responsible for their use of your personal data and cannot control it.
1. The information we may collect and how we will use it
As an Estate Agent and Lettings business we collect, use, store and transfer different types of personal data depending on who you are.
If you are purchasing, renting, selling or letting a property through Properties on the Market, or purchasing, renting, selling or letting a property from one of our clients, we collect and use your personal data in order for us to provide you with our services. The personal data we collect and use may include:
- Identity Data (name, marital status, title, date of birth, gender, username and password, purchases made by you, your interests and preferences, feedback and survey responses)
- Contact Data (billing address, delivery address, email address and telephone numbers)
- Financial Data (bank account and payment details)
- Transaction Data (details about payments to and from you and other services you have purchased through us)
- Technical Data (internet protocol address, login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, identification number, online identified, location data and other similar identifying information required for the customer’s device(s) to communicate with websites and applications on the internet)
- Usage Data (how you use our website products and services, the full uniform resource locators clickstream to, through and from our site (including date and time), download errors, lengths of visit to certain pages, page interaction information, methods to browse away from the page and any phone numbers you use to call us)
- Marketing and Communications Data (your marketing preferences from us and our third parties and your communication preferences)We also may collect and use Aggregated Data. For example, when you visit our website we may aggregate data about your usage to tell us about how certain features on our website are used. This is not usually classified as personal data as whilst it derives from personal data (in the example, it is derived from your Usage Data) it does not reveal your identity to us. If we do link this Aggregated Data to your personal information, it will be treated as personal data in line with this policy.It is important that the personal data we hold about you is accurate and current. Please keep us informed if any of your personal data changes during your relationship with us. You can ask us to rectify or update your personal information at any time by email to info@propertiesonthemarket.com or by writing to The Data Protection Officer Properties on the Market, 65 High Street, Lincoln, LN5 8AD
We process this data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
We use your personal data to:
- perform our contract with you (e.g. property transactions, tenancy management);
- comply with legal obligations (e.g. anti-money laundering checks);
- pursue our legitimate interests (e.g. to improve our services, manage relationships, maintain security); and
- send marketing information where you have provided consent or where permitted by law.
Data sharing: We may share your data with referencing agencies, contractors, maintenance providers, payment processors, and legal advisers only as required to deliver our services. We ensure all third parties respect your data privacy and act in compliance with the UK GDPR.
International transfers: If we transfer data outside the UK (for example, to cloud service providers), we ensure appropriate safeguards such as standard contractual clauses or the UK International Data Transfer Addendum.
Accuracy and updates: It’s important that your data is accurate and current. Please notify us of any changes. You can contact our Data Protection Officer at info@propertiesonthemarket.com or by writing to 65 High Street, Lincoln, LN5 8AD.
Retention: We keep your data only for as long as necessary to fulfil the purposes for which it was collected, including legal and accounting requirements.
Children’s privacy: Our services are intended for adults. We do not knowingly collect data from individuals under 18.
2. How is your personal data collected?
We use different methods to collect data from and about you including through:
Direct interactions
You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- apply for our services;
- create an account on our website;
- subscribe to our service or publications;
- request marketing to be sent to you;
- contact us through social media;
- walk-in to our branch offices or telephone our office;
- enter a competition, promotion or survey; or
- give us some feedback.
Third parties or publicly available source
We may receive personal data about you from various third parties and public sources as set out below:
Identity and Contact Data from data brokers or aggregators such as:
- Property portals and data aggregators: Rightmove, Zoopla Property Group, On The Market, Boomin, and other UK-based property platforms;
- Social media platforms: Meta Platforms Inc. (Facebook, Instagram), LinkedIn, and other relevant platforms, some of which may be based outside the UK but safeguarded under the UK-US Data Bridge or equivalent transfer mechanisms;
- Referencing and identity verification agencies: for tenancy or credit checks (e.g., SmartSearch, HomeLet, Experian);
- Publicly available sources: Companies House, the Electoral Register, and other official registers;
Online interactions
We may also collect data automatically when you visit our website or use our apps, through cookies, analytics tools (e.g., Google Analytics 4), and similar technologies. This includes information about your device, browser, IP address, pages visited, and interactions with our site. For more details, see our [Cookie Policy].
3. How we use your Personal Data
We’ve created a table below showing the ways in which we plan to, and purposes we, use your personal data. We will only use your personal data for the purposes for which we have collected it. If we need to process your personal data for a different purpose that is not compatible with the original purpose that we collected your personal data, we will let you know.
We process your personal data for specific purposes and only where we have a lawful basis under the UK GDPR. The main purposes and lawful bases are outlined below:
| Purpose or Activity | Type of Data | Lawful basis for processing including legitimate interest |
| To provide our services and manage our contract with you | Identity, Contact, Financial, Transaction, Marketing & Communications | Performance of a contract; Legitimate interests (business operations, record keeping, debt recovery) |
| To improve and optimise our services, website, marketing, and content | Identity, Contact, Technical, Usage | Legitimate interests (developing and improving services) |
| To notify you about changes to our services | Identity Contact Technical Usage | Performance of a contract; Legal obligation; Legitimate interests (record keeping) |
| To verify identity and prevent fraud or money laundering | Identity Contact Financial Transaction | Legal obligation; Legitimate interests (fraud prevention) |
| To provide customer support and facilitate property viewings | Identity Contact | Performance of a contract; Legitimate interests (operational management) |
| To comply with law or court orders | Identity Contact Technical Usage | Necessary to comply with our legal obligations Necessary for our legitimate interests (for running our business and to prevent fraud and money laundering)business and to prevent fraud and money laundering) |
| Direct marketing communications (email, SMS, post) | Identity, Contact, Marketing & Communications | Consent (opt-in). |
Marketing
You have the right to withdraw your consent for us to use your personal data for marketing purposes at any time. You also have the right to withdraw consent for us to pass your information to third parties for marketing purposes. If you do withdraw your consent, this will result in us ceasing to market goods and services to you.
You can ask us to stop sending you marketing messages at any time by:
- contacting us at any time by emailing info@propertiesonthemarket.com or by calling our office. Please see our contact page.
If you do withdraw your consent to receiving marketing messages, we will still process your personal data in order to fulfil our contract with you and in accordance with our legal, accountancy and regulatory obligations.
If you no longer wish to be contacted by third parties for marketing purposes, please follow the instructions in their marketing communications, or consult their privacy policies about how to unsubscribe.
Third-party marketing
Marketing by email, SMS, or automated call will only be sent with your consent or where otherwise permitted under PECR.
Cookies
The Properties on the Market website and applications may automatically collect data about how you use our services in order to help us improve future functionality. We use Google Analytics, which is a web analysis service provided by Google.
The cookies on the Properties on the Market website do not track, collect or upload data such as your name, email address or billing information, but it may collect data about your equipment and browsing activities. We may collect and report on the adoption and usage of specific features, crashes and exceptions and other useful, anonymous metrics. Consent for cookies and tracking is obtained via our website consent banner.
4. Disclosures of your Personal Data
We may have to share your personal data with the parties set out below for the purposes set out in the “Purposes for which we will use your personal data” table above. We have agreements in place with our third parties that restrict their use of your personal data. We only allow third parties to use your personal data for specified purposes and in accordance with our instructions.
Where service providers are outside the UK, we ensure suitable safeguards such as UK International Data Transfer Addendum to Standard Contractual Clauses.
| Category | Explanation of why |
| Related Third Parties | Mortgage brokers (with your consent), letting agents, property owners/landlords. |
| External Third Parties | Service providers acting as processors based in the United Kingdom who provide IT and system administration services, (e.g., SmartSearch, HomeLet, Experian), anti-money laundering service providers, deposit protection schemes (TDS, DPS). |
| Advertisers and marketing networks | Third parties providing interest-based advertising with your consent (including social media). |
| Professional advisers | Lawyers, auditors, accountants, insurers, and banking institutions providing consultancy or financial services. |
| Regulatory authorities | HMRC, local authorities, and other bodies requiring reporting under UK law HMRC, local authorities, and other bodies requiring reporting under UK law |
| Business transfers | In case of a sale, merger, or acquisition, personal data may be transferred to new owners subject to the same protections. |
Anti-Money Laundering
Properties on the Market is committed to operating its business in a transparent and open manner consistent with our legal and regulatory obligations. We are aware that the real estate industry is a target for organised criminals seeking to launder the proceeds of criminal activity. We always seek to prevent this activity by cooperating fully with the authorities and reporting suspicious activity to the National Crime Agency.
As part of this commitment, we adopt a strict compliance of all Anti-Money Laundering rules, with specific emphasis on the Proceeds of Crime Act 2002, the Money Laundering Regulations 2017, the Bribery Act 2010 and the Terrorism Act 2000.
Properties on the Market policy commitment is applicable to all our customers, including vendors, buyers, landlords and tenants. As a result, we obtain and hold for a period of at least seven years evidence pertaining to our customers’ identity and, where appropriate, we obtain proof of ownership of property and source/destination of funds. We will be unable to proceed with any work on behalf of our customers if we are unable to obtain this information. Customers’ identity will be subject to an electronic identity check, which may also include a credit check.
5. Data Security
Once we have received your personal data we will use reasonable and necessary procedures and security features to try and prevent unauthorised access. For example, we limit who can access your personal data to those individuals and third parties who need to know it and who are subject to a duty of confidentiality. We use encrypted storage, secure servers, firewalls, and regular access reviews.
If we become aware of a personal data breach protocols in line with UK GDPR, we will notify the ICO within 72 hours of becoming aware of a personal data breach, where required. If we believe that the data breach is serious, we may notify you in accordance with our legal requirements.
6. International Transfers
We will not transfer your personal data outside the United Kingdom unless appropriate safeguards are in place. Where our service providers are based outside the UK (for example, cloud hosting in the United States), we use the UK International Data Transfer Addendum to the European Commission’s Standard Contractual Clauses or rely on adequacy regulations approved by the UK government.
7. Data Retention
We retain your personal data for as long as you use our services, plus the periods required by law, accounting, or regulatory obligations:
- Customer, financial, and AML records – minimum 7 years;
- Marketing preferences – until you withdraw consent;
- Website usage data / analytics – anonymised after 24 months (or sooner if anonymisation is possible);
Once data is no longer required, it is securely deleted or anonymised.
8. Your Legal Rights
Under UK GDPR the UK GDPR and Data Protection Act 2018, you have the following rights:
- ask us for the personal data that we hold and process about you (this is commonly known as a data subject access request). You have rights to the following information:
- the purpose(s) for which we are processing your information; o the categories of personal information we hold about you
- the recipients or categories of recipient to whom the personal data have been or will be disclosed;
- the period for which we will store your information, or the criteria used to determine that period;
- prevent the use of your personal data for marketing purposes by informing one of our staff via telephone; or by ticking the relevant boxes on the data collection forms; or by emailing info@propertiesonthemarket.com.
Please note that even if you refuse marketing, we will still contact you to discuss the services you have asked us to provide to you or to tell you about changes to our terms and conditions:
- ask that any inaccurate information we hold about you is corrected;
- ask that we delete the personal data we hold about you in certain situations;
- ask that we stop using your personal data for certain purposes;
- ask that we do not make decisions about you using completely automated means; and/or
- ask that personal data we hold about you is given to you, or where technically feasible a third party chosen by you, in a commonly used, machine-readable format.
The rights listed above may apply in certain circumstances, and so we may not always be able to comply with your request to exercise these rights. We will usually respond to a request from you to exercise your rights without undue delay and within one month, but it might take longer if your request is particularly complex or if you have made a number of requests. Please be aware that we may need to process your personal data and/or request specific information from you to help us comply with your request. You will not usually have to pay a fee to exercise these rights, but we reserve the right to if your request is clearly unfounded, repetitive or excessive, alternatively we may refuse to comply with your request.
Complaints and Feedback
If you would like to speak to us about how we handle your personal data, please contact our Data Protection Officer in the first instance at info@propertiesonthemarket.com. You can also complain to the Information Commissioner’s Office (https://ico.org.uk/make-a-complaint/) who is the UK supervisory authority for data protection issues. We may request proof of identity before processing your request.
How to contact Properties on the Market
We welcome your views about our website and our Privacy Policy. If you would like to contact us with any queries or comments, please send an e-mail to info@propertiesonthemarket.com
Indemnity
You acknowledge that you are solely responsible for the use to which you put this website and all the results and information you obtain from it and that all warranties, conditions, undertakings, representations and terms whether expressed or implied, statutory or otherwise are hereby excluded to the fullest extent permitted by law.
Save in respect of liability for death or personal injury arising out of negligence or for fraudulent misrepresentation, we and all contributors to this website hereby disclaim to the fullest extent permitted by law all liability for any loss or damage including any consequential or indirect loss or damage incurred by you, whether arising in tort, contract or otherwise, and arising out of or in relation to or in connection with your access to or use of or inability to use this website.
Whilst we take every care to ensure that the standard of this website remains high and to maintain the continuity of it, we do not accept any ongoing obligation or responsibility to operate this website (or any particular part of it). This does not affect your statutory rights as a consumer.
Spericle Limited t/a Properties on the Market is registered in England and Wales (registered number – 6565060). Our registered office is at 65 High Street, Lincoln LN5 8AD Spericle Limited is registered with the ICO.
Cookie Policy
We use cookies and other similar technologies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website (for example, to remember your details and improve our website). By using our website, you agree to our use of cookies.
The cookies on our website are either set by us or by third party partners and fall into the following categories:
First party session management
These are typically required by us to make sure you can move freely from one page to another and so that you can access and use certain services within the website. Normally, these cookies only last whilst your browser is open and are deleted when it is closed. Some may need to remain for the duration of your visit (a “session”) or longer.
| Cookie name | Description | Duration |
| 3ada1d7ebede3c4d214d085418b6fd58 | Used by our website to remember website search criteria and preferences | Session |
Third party session management
These cookies are used to allow interaction between our website and certain of our third party providers when you are using our website.
| Cookie name | Description | Duration |
| remote_sid | Allows YouTube to store a unique user ID | Session |
| vuid | Allows embedded Vimeo videos to work | 2 years |
Performance
We want to ensure we provide a good experience. These cookies (which are set by third parties providing services to us) allow us to monitor how visitors use our website. These cookies provide us with anonymous statistics on how many people visit the website, where they have come from and the pages they visit so that we can continue to develop and improve the website and our services. They also help us understand the effectiveness of our advertising
| Third party | Description |
| Google Analytics | Collects statistical information about how you use the site so that we can improve the site |
Functionality
These cookies allow you to set and store preferences for our website, such as when you are offered the option to customise elements of the layout or content of the website.
| Third party | Description |
| AddThis | Provides easy social media bookmarking http://www.addthis.com/privacy/opt-out |
| Social media integration https://dev.twitter.com/web/overview/privacy | |
| Google Analytics | Social media integration http://tools.google.com/dlpage/gaoptout |
Interest-based advertising
These cookies allow third parties to identify what you might find interesting, allowing a more personalised and relevant selection of advertisements to be displayed when you browse the internet. They normally won’t just be from us, but build an overall, but anonymous, picture of your preferences based on how you have browsed the internet to deliver more relevant advertising. You may see interest-based advertising on our website, but also on third party websites using information collected about your browsing activity on our website
| Third party | Description |
| AddThis | Collects information about your visit to our website for targeted advertising http://www.addthis.com/privacy/opt-out |
| AppNexus | Collects information about your visit to our website for targeted advertising https://www.appnexus.com/en/company/platform-privacy-policy#choices |
| Bluekai | Allows advertisers to serve advertising using cookies to our website http://www.bluekai.com/privacypolicy.php |
| DoubleClick | Collects information about your visit to our website for targeted advertising https://www.google.com/intl/en/policies/privacy/ |
| distillery | Collects information about your visit to our website for targeted advertising https://dstillery.com/privacy-policy/#strong-privacy |
| global.ib-ibi.com | Collects information about your visit to our website for targeted advertising https://assets.web.com/legal/English/PrivacyPolicy.pdf |
| Lotame | Collects information about your visit to our website for targeted advertising https://www.lotame.com/about-lotame/privacy/opt-out/ |
| Media Innovation Group | Collects information about your visit to our website for targeted advertising http://www.themig.com/en-us/# |
| MediaMath | Collects information about your visit to our website for targeted advertising http://www.mediamath.com/privacy-policy/ |
| Oath | Collects information about your visit to our website for targeted advertising http://privacy.aol.com/ |
| Semasio | Collects information about your visit to our website for targeted advertising http://www.semasio.com/de/nc/en/opt-out/ |
| Tapad | Collects information about your visit to our website for target advertising https://www.tapad.com/privacy-policy/#opt-out |
| The Trade Desk | Collects information about your visit to our website for targeted advertising http://insight.adsrvr.org/track/stop?action=dooptout |
| .w5cc.net | Collects information about your visit to our website for targeted advertising http://www.addthis.com/privacy/opt-out |
| Weborama | Collects information about your visit to our website for targeted advertising https://weborama.com/e-privacy/ |
| YouTube | Serves interest-based advertising on embedded YouTube videos https://www.youtube.com/static?template=privacy_guidelines&gl=GB |
Refusing or withdrawing your consent to cookies
We obtain explicit consent via a cookie banner when you first visit our site. You can manage preferences or withdraw consent at any time using the banner or browser settings.
For a full, updated list of cookies, purposes, and retention periods, see our cookie preference page.
You can contact us if you need this information in another format.
Links to other websites
Our website may include links to third-party websites. We are not responsible for their privacy practices or content. We encourage you to read the privacy notices of every website you visit. This notice was last reviewed in October 2025 and will be updated periodically to reflect regulatory or business changes